The Founder


Shannon Nichele is an enthusiastic sports management professional and entrepreneur from the Washington, D.C. metropolitan area.  She is a proud alumna of North Carolina Agricultural & Technical State University, where she received a Bachelor of Science (B.S.) in Accounting; and is currently earning her Master of Science in Education (M.S.E.) for Sports Management at the University of Kansas.  Her passion for sports began with competing in primarily basketball and soccer at an early age.  She is no stranger to winning as she’s received accolades for leadership, performance, and academics throughout her athletic career.  She is known for playing on the NC A&T Legacy travel team, who won 3 NIRSA Basketball Championships during her tenure; and owning the only professional women’s basketball team in Prince George’s County, the Maryland Jewels.

Since earning her degree from the #1 ranked HBCU in the nation, Shannon began her sports career with experience in youth coaching, team and player management, contract development, and non-profit organizational leadership.  Her most notable moments since working in the sports industry include launching The Hoops & High Heels Project, being the youngest team owner/president in WABA history, creating and hosting her own sports podcast called “Rules to the Game” on Apple Podcasts, and becoming a professional athlete agent with the Women’s National Basketball Players Association (WNBPA).

In September 2019, Shannon launched her Swagg Sports® platform under Shannon Nichele LLC to provide professional services customized for elite athletes, teams, leagues, and community organizations.  Her vision for Swagg is to bring millennial culture to the business of sports while implementing both traditional and modern philosophies in her sports management and athlete representation practice.

Favorite Quote:

Bio2“There are two kinds of Failure. The first comes from never trying out your ideas because you are afraid, or because you are waiting for the perfect time. This kind of failure you can never learn from, and such timidity will destroy you. The second kind comes from a bold and venturesome spirit. If you fail in this way, the hit that you take to your reputation is greatly outweighed by what you learn. Repeated failure will toughen your spirit and show you with absolute clarity how things must be done.” ~ Robert Greene

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